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Proper sourdough takes its time

Jason's Sourdough is made over 24 hours using simple ingredients, no added yeast and no shortcuts.

on selected lines only

Proper sourdough takes its time

Jason's Sourdough is made over 24 hours using simple ingredients, no added yeast and no shortcuts.

on selected lines only

Sourdough worth waiting for

Slowly fermented for 22 hours and made with a 25-year-old starter, No.1 White Sourdough delivers characteristic flavour in every slice.

SAVE 20% NO.1 CHRISTMAS BAKERY

Let the festive feeling begin

We've been counting down to these all year. No.1 mince pies, stollen, fruit cake and Christmas pud are back, and you can save 20% while they're fresh on our shelves.

Offer applies to delivery/collection slots between 21 September and 13 October 2026. Selected lines only. Subject to availability.