Good Health - Helping you make healthier choices

We believe there are few things more important in life than the food we eat. The right food can fuel and nourish us – but we understand it can often be hard to know what's really healthy.

That’s why we’re making it easier to choose food that’s both delicious and nutritious,
in store and online, with the introduction of our new Good Health label.
From rice and fruit to cheese and fish, the label will be on hundreds of products so you
can be certain you’re selecting food that not only tastes good, but is good for you, too.

Why good health?

It’s all part of our promise to be a trusted voice in healthy eating. By making small changes, eating mindfully, and enjoying a balanced diet of exciting
and varied foods, you can forget the fads and work towards eating better forever.

We guarantee that every product carrying the
Good Health label provides a clear nutritional
benefit, helping you to get the vitamins, minerals
and healthier fats that are important as part of
a balanced, healthy diet. 

Our Good Health products must also meet strict criteria based on current government guidelines
for fat, saturated fat, added sugar and salt – so
you won’t see any red traffic lights, aside from
where the fats and sugars are naturally occurring, such as in nuts or dried fruit.

What is a healthy, balanced diet?

Eating healthily doesn’t mean giving up or cutting out your favourite foods, it’s all about choosing a balance of foods, but as we are all different shapes and sizes there is no one-size-fits-all answer.

For good health we need more than 40 different kinds of vitamins and minerals every day and because there isn’t a single food that contains them all, it’s important to eat a wide variety of different foods each day. Follow our 5 simple steps to get you started.  

Healthy, balanced meal

These 5 simple tips will ensure you’re eating more healthily and feeling great - and it’s not as hard as you might think!

5 simple tips

Eat more fruit & veg - the best way is to eat a rainbow, from yellow peppers
and green spinach to purple beetroot and sweet oranges

Eat more wholegrains - choose brown versions of rice, bread and pasta to get
more fibre into your diet

Eat more fish - ideally you should be getting at least 2 portions a week,
one to be oily fish such as mackerel, sardines, trout or salmon

Choose lower fat meat & dairy - trimmed beef, venison and turkey are excellent
lean sources of protein. Skimmed milk, cottage cheese and creme fraiche are
all great lower fat dairy products

Eat more beans and pulses - experiment with ingredients like borlotti beans,
spelt and red split lentils - they're great for bulking up stews and soups and are
a high-fibre, low-fat protein source


Stars of the month!

This month we're highlighting why vitamin D, fibre and getting your 5 a day are so important
to maintaining a healthy diet.

5 a day

5 a day

Fruits and vegetables are nature’s powerhouses when it comes to providing the vitamins, minerals our bodies need to stay healthy. They’re also packed with phytonutrients, important for healthy diet. So, why 5-a-day? Nutritionists and health experts actually recommend a minimum of 5-a-day, but fret not. Reaching your target is a lot easier than you think thanks to our deliciously healthy recipe ideas, portion guidelines and easy shopping solutions.

Find out more

Shop the rainbow


Vitamin D

Vitamin D

Necessary in your diet for muscle function, strong teeth and bones, and to strengthen your immune system. Vitamin D is one of the hardest nutrients to get in foods, and it’s also the one we in Britain lack the most. You’ll find it in cereals and grains, especially fortified breakfast cereals, and from eating eggs, pork and oily fish. 

Find out more

Shop fish & seafood



In 2015, the Scientific Advisory Committee on Nutrition, recommended we increase our daily fibre intake to 30g/day.

Consuming a diet that is high in fibre has many health benefits yet we often ignore this vital part of our diet. So it's important
to know how much you need and where
to get it from.

There are simple ways to get the recommended daily amount, and we've
got recipes and nutritionist tips to help you.


Find out more

Shop dried fruit & nuts