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The better the soil, the sweeter the carrots

‘Organic soil is alive’ says Norfolk carrot grower Joe Rolfe. ‘It’s got everything the carrots need. We don’t put anything artificial in, we let it develop naturally. Taking this time allows the sugar of the carrots to develop and that’s where the sweeter taste comes from’

Waitrose Duchy Organic Tomatoes

Experienced tomato grower Paul Howlett has been growing tomatoes on the Isle of Wight for 30 years and if a variety isn't bursting with flavour, it doesn't get a place in his glasshouses. Helped by the climate, the more sun, the better the flavour