The People's Potato
The People's Potato
The People's Potato

Roots of UNITY

the story behind The People’s Potato

The People’s Potato campaign was the creation of Megan, Zaina and Oswald, participants in the Create Not Hate project. Founded by Trevor Robinson OBE, Create Not Hate aims to help young people who are underrepresented in the creative industries unlock their potential.

Waitrose & Partners | John Lewis & Partners | Create Not Hate
Waitrose & Partners | John Lewis & Partners | Create Not Hate

The CREATIVES

The Candidates - Megan
The Candidates - Megan
The Candidates - Megan

MEGAN, 24

“I’m excited to be able to tell everyone, that was me!

"I feel very proud of what we’ve achieved – being there at the very start, and seeing the idea blossom, and experiencing all the different aspects of bringing the campaign to life.”

The Candidates - Zaina
The Candidates - Zaina
The Candidates - Zaina

zaina, 19

“The programme has given me a better perspective of what working in a media environment is.

"In terms of building a media career, it’s given me confidence that I’m going in the right direction, and that I have potential. I’m excited to discover what else is out there.”

The Candidates - Oswald
The Candidates - Oswald
The Candidates - Oswald

OSWALD, 18

“I thought the brief was an interesting opportunity to explore what makes Britain Britain.

"Despite being seen as a very British vegetable, the potato is used in dishes around the world. So our idea was to play on that meaning – of how Britain includes the cultures it has assimilated over the years.”

The Candidates - Ellie
The Candidates - Ellie
The Candidates - Ellie

ELLIE, 23

“Being involved with Create Not Hate has meant the world to me – it’s given me an opportunity I’ve been desperate for.

"I’ve had so many doors slammed in my face due to graduating in the middle of a pandemic, and my lack of experience – but now I have that experience, and a sense of reinforced confidence.”

The Candidates - Megan
The Candidates - Megan
The Candidates - Megan

MEGAN, 24

“I’m excited to be able to tell everyone, ‘that was me!

I feel very proud of what we’ve achieved – being there at the very start, and seeing the idea blossom, and experiencing all the different aspects of bringing the campaign to life.”

The Candidates - Zaina
The Candidates - Zaina
The Candidates - Zaina

zaina, 19

“The programme has given me a better perspective of what working in a media environment is.

In terms of building a media career, it’s given me confidence that I’m going in the right direction, and that I have potential. I’m excited to discover what else is out there.”

The Candidates - Oswald
The Candidates - Oswald
The Candidates - Oswald

OSWALD, 18

“I thought the brief was an interesting opportunity to explore what makes Britain Britain.

Despite being seen as a very British vegetable, the potato is used in dishes around the world. So our idea was to play on that meaning – of how Britain includes the cultures it has assimilated over the years.”

The Candidates - Ellie
The Candidates - Ellie
The Candidates - Ellie

ELLIE, 23

“Being involved with Create Not Hate has meant the world to me – it’s given me an opportunity I’ve been desperate for.

I’ve had so many doors slammed in my face due to graduating in the middle of a pandemic, and my lack of experience – but now I have that experience, and a sense of reinforced confidence.”

The Humble Spud
The Humble Spud
The Humble Spud

Bake, ROAST, spice

There are so many ways to cook a potato: baked until fluffy, roasted until crisp or spiced in a chilli-hot patty. Our recipe collection includes old favourites and tasty new twists to try.

Background colour
Background colour
Background colour

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