Waitrose & Partners

Farming for nature is
farming for our future

Farming for
nature is
farming for
our future

With regenerative farming, we have a chance to pull the food system back from the brink.

Regenerative farming:

Works in harmony with nature
Restores soil
Boosts wildlife
Helps us adapt to climate change
Builds resilience in our food system

Our mission

At Waitrose, we lead the field in championing regenerative agriculture. With every harvest, we're making the land better, not worse.

“In May 2024 we launched our Farming For Nature programme, committing to source all own label UK meat, milk, eggs, fruit, vegetables and horticulture from farms that use regenerative practices by 2030.

We are supporting more than 1,500 of our British farmers to move to more nature-friendly practices that will help build resilience at a time when we are facing the challenges of extreme weather and the impact of nature loss in the UK.” – Andrew Hoad, Director of Leckford and Farming for Nature

Our commitment to regenerative farming reflects the belief that producing high-quality food and caring for the environment go hand in hand.

The Waitrose “Championing Regenerative Farming” logo indicates that the product has come from producers who are committed to continuous improvement in using nature friendly farming techniques.

Shop Leckford Estate products

Watch: Inside the Waitrose Farm with National Geographic CreativeWorks

When National Geographic CreativeWorks visited The Waitrose Farm, they learned how choices at the checkout can do good for our nature-depleted countryside.

At The Waitrose Farm, nature takes on the hard work to create a self-sustaining ecosystem. Discover how these natural elements enable our regenerative farming practices.

Simply put, regenerative agriculture is about soil and nature. Learn more about how The Waitrose Farm is increasing resilience so we can secure food for the future.

Our dairy farmers milk cows, not the land

We are working with farming partners such as Stuart Rogers, who have been supplying Waitrose with milk for over 25 years. They have been working on regenerative techniques, such as cover cropping to improve soil health, with the help of our Farming for Nature programme. All Waitrose own label fresh milk carries the championing regenerative logo.

Find our more about our dairy cattle

The six main principles of regenerative farming are:

UNDERSTANDING FARM CONTEXT

to bring balance between nature and farming.

LESS PLOUGHING

to preserve soil life for a robust structure, so it absorbs heavy rain and isn't washed away.

PLANTING DIVERSE CROPS

to mimic natural ecosystems.

ALWAYS KEEP THE SOIL COVERED

with cover crops as a protective ‘duvet’ from sun and wind.

GRAZING ANIMALS

who naturally fertilise (yes, we do mean with poop) the land.

LEAVING ROOTS IN THE GROUND

to feed the soil (and those precious worms and magic network of fungi).

We've teamed up with experts

We need to make substantial changes in how we farm, so we’re working with key organisations to help us reach our goal of a food system that’s great for both the natural world and for the future of British farming.

Learn more about our Agriculture Plan

Watch: Farming for Nature

Learn more about why we need to take action now.

Leckford Estate

We’re the only supermarket with our own working farm, where nature comes first.

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Leckford products

Buy Leckford products and help wildlife thrive through better farming.

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Animal welfare

Our standards lead the way in compassionate farming and the awards prove it.

First for animal welfare

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