Deeply whitens for 10X whiter teeth*. Blue optic brighteners make teeth appear instantly¢ whiter. Helps to prevent future surface stains. Enamel-safe. Non-abrasive whitening of deep stains. Clinically proven whitening technology.Colgate Max White Ultimate Radiance Whitening Toothpaste deeply whitens with active oxygen molecules for 10X whiter teeth*. *Stains caused by food & drink vs fluoride toothpaste after 3 days.
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