SUPER FRESH BREATH: A whole new dimension of freshness is waiting for you each time you brush with Colgate Max Fresh Toothpaste. LONGER COOLING: This fresh breath toothpaste has been infused with a brilliant burst of cooling crystals and FreshFX technology to give you 10X longer lasting cooling*. CAVITY FIGHTING: The fresh breath toothpaste not only freshens and cleans, it also helps to fight cavities. GLEAMING SMILE: This toothpaste for fresh breath also helps keep your teeth white* vs brushing with regular fluoride toothpaste. FRESH FX TECHNOLOGY*.Colgate Max Fresh Toothpaste with Cooling Crystals is a new dimension in freshness with FreshFX technology to give you 10X longer lasting cooling than brushing with regular fluoride toothpaste.
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