The 30-plant challenge

The Plant Feast Challenge

The Plant Feast Challenge

The Plant Feast Challenge

Variety is the spice of life, especially when it comes to the plants on your plate. Cue our Plant Feast Challenge – one delicious, daily idea designed to increase the variety of fruit, veg, spices and herbs you eat throughout January (FYI we’ve given you New Year’s Day off, in case a fuzzy head keeps you from the kitchen).

Watch how we made our 30-plant lasagne

We’ve squeezed in 30 different plant varieties – including our 10 Tomato & Chargrilled Veg Sauce and Cook's Ingredients Super Plant Seasoning, each contributing 10. And to top it off, we didn’t skimp on the cheese.

See our 30-plant lasagne recipe

The 30 plant challenges

Do the challenge
Complete the checklist in any order over 30 days, and mastering plant-forward cooking will be the New Year’s resolution that finally sticks. Good luck!

Do the challenge

Complete the checklist in any order over 30 days, and mastering plant-forward cooking will be the New Year’s resolution that finally sticks. Good luck!

Do the challenge

Complete the checklist in any order over 30 days, and mastering plant-forward cooking will be the New Year’s resolution that finally sticks. Good luck!

Fruit and veg basket

2. Make a fruit and veg gift basket 

Give your loved ones a helping hand to reach their plant goals with a basket of goodness.  

Shop fresh fruit and vegetables

Plant-based breakfasts

3. Build a plant- (and protein-) conscious breakfast 

Why not add different types of beans to your baked beans? Done the right way, even a full English can have plant variety. 

Find plant-rich breakfast ideas 

4. Make a veggie preserve, like piccalilli 

Pickles and chutneys aren’t just a great way to avoid food waste, they add tang, crunch and goodness to dinner, too. 

See our piccalilli recipe

5. Make the 30-plant lasagne 

Our 30-plant lasagne is packed with an abundance of plants, as you can see in the video at the top of the page. 

See our 30-plant lasagne recipe

6. Play with some plant-based toppers

Even the most basic meals can enjoy a plant-tastic upgrade when topped with seed-and-nut mixes or crispy onions.

Shop seeds and nuts

Chilli and lime prawns with mango chutney

7. Try creative flavour pairings

Many plants share flavour compounds that make them unexpectedly compatible – think chilli and mango or banana and jalapeños.   

See Chilli & lime prawns with mango chutney vinaigrette recipe

Rainbow salad

8. Crunch on raw veg

There are benefits to eating plants raw, as sometimes plants lose nutrients when cooked.

See our Raw rainbow salad recipe 

10. Add extra plants to your Sunday roast

Cauliflower cheese, red cabbage, apple sauce – set yourself up for plant-goal success before the start of the week.

See our veggie roast recipes

11. Make plant-rich comfort food

So many classic comfort dishes, from pasta to pies, can be easily tweaked to include a big dose of veg. 

Find healthy comfort food ideas

12. Snack on pulses

When that snack attack hits, swap crisps for lentil chips or home-roasted chickpeas and beans. 

Shop pulses

Grow your own mushrooms

13. Grow your own mushrooms

Buy a mushroom-growing kit and you could be adding homegrown fungi to stir fries in mere weeks. 

Shop mushroom-growing kits

Chocolate and date fridge cake

14. Layer up a fridge cake

Fridge cakes can be stacked with nuts, oats, dried fruit, dark chocolate and dates, aka nature’s caramel.

See our Chocolate & date fridge cake recipe

Potato and parsnip peel pakoras

15. Embrace root-to-leaf eating

Using the whole plant – roots, peel and all – means less waste and could also spark some unexpected recipe ideas.

See our Potato & parsnip peel pakoras recipe 

16. Flip your plate – make veg the star and protein the seasoning

Instead of focusing your meals around meat or fish, use a small amount of protein to ‘season’ veggies.

See our Pea & pancetta soup recipe

17. Whip up plant-powered pancakes

Flip a batch of crispy Korean-style veggie pancakes, sweetcorn fritters or banana hotcakes loaded with nutty toppings. 

Discover delectable pancake inspo

18. Buy wonky veg 

Imperfect-looking veg have just as much flavour. Send a snap of your wonky veg meals to waitrose.food@dentsu.com.

Shop Wonderfully Wonky Carrots

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Jacket potato recipes

19. Treat yourself to a jacket potato 

Potatoes count as a plant variety, which is good news, because we’d happily eat them every day in winter. 

See our jacket potato recipes

Shop seasonings

20. Create your own ‘house seasoning’

Mix your own signature seasoning blend by combining your favourite spices, seeds and nuts.

Shop herbs and spices

Gochujang chocolate fudge cake

21. Make something with dark chocolate (it counts!)

Yes, dark chocolate that’s at least 70% cocoa solids does up your plant total, because cocoa beans are technically seeds.  

See our Gochujang chocolate fudge cake recipe 

23. Batch-cook veggie-packed bases

Have Italian soffritto or the ‘holy trinity’ (onions, bell peppers and celery – the core of Cajun and Creole cooking) ready to go in the freezer. 

Shop Cooks’ Ingredients Soffritto Mix

24. Swap spuds for different root veg

If you’ve been inhaling jackets and need a change, swap potatoes for celeriac, parsnips or sweet potatoes to mix things up.

Be inspired by our sweet potato recipes

25. Sprinkle nuts, fruit and seeds over your morning porridge

The folic acid, magnesium or thiamin that nuts, fruit and seeds contain support normal psychological function as part of a balanced diet. 

See our Spiced apple pie porridge

Blueberry muffin recipe

26. Bake a batch of blueberry muffins

The third Monday of January is supposedly the gloomiest day of the year. Brighten it up with some colourful baking.  

See our Blueberry muffins recipe

Beetroot brownies

27. Put a plant in a dessert (that’s not carrot cake)

Gooey beetroot brownies, squidgy courgette muffins – start sneaking extra veg into your sweet treats. 

See our Beetroot brownies recipe

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Grilled aubergine

28. Treat yourself to your favourite plant 

And then tell us about it! Share yours and how you like to enjoy it via waitrose.food@dentsu.com.

Tell us your pick of the plants

Healthy lunch ideas

29. Switch up your WFH lunch with plants

Swap the ham sarnie for soups, salads and rice bowls featuring grains, pulses, spices and veggies.

Explore banging healthy lunch ideas

Plant-based recipes

30. Throw a plant party for friends

Gather your nearest and dearest for a plant potluck, washed down with a veggie-packed mocktail for good measure.

See delicious plant-based recipes

More plant-powered inspiration 

More plant-powered inspiration

How to eat 30 plants a week

How to eat 30 plants a week

While 5 a day is the magic number of portions, research shows that variety matters too. Here’s how to up your intake. 

See more hacks to hit your plant goals

Shop 30 plants

Fill your trolley with goodness

Look out for our Plant Varieties logo on products, which tell you how many a food contains.

Shop 30 plants a week

Vegan recipe ideas

Plant-based meal ideas

Our colourful collection of vegan recipes will get you adding more plant-based meals to your repertoire.

See our vegan recipes